Though some progress is being made, it’s still uncommon for commercial retailers in the U.S. with a predominantly white clientele to showcase African Americans in their advertising. I love this Thanksgiving commercial from Publix (a retail grocery chain) for several reasons:
- It shows African Americans in a compelling and positive light.
- It depicts a typical, extended African American family as a typical AMERICAN family celebrating the holidays.
- There’s no mention of serving pumpkin pie instead of sweet potato pie.
- It aired outside of the Martin Luther King, Jr. holiday and Black History Month.
I hope that viewers will take the time to thank Publix for this advertising campaign, and I hope that it inspires a similar efforts from other retailers.