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I’m Thankful for Publix Showing What’s Possible

Though some progress is being made, it’s still uncommon for commercial retailers in the U.S. with a predominantly white clientele to showcase African Americans in their advertising. I love this Thanksgiving commercial from Publix (a retail grocery chain) for several reasons:

  1. It shows African Americans in a compelling and positive light.
  2. It depicts a typical, extended African American family as a typical AMERICAN family celebrating the holidays.
  3. There’s no mention of serving pumpkin pie instead of sweet potato pie.
  4. It aired outside of the Martin Luther King, Jr. holiday and Black History Month.

I hope that viewers will take the time to thank Publix for this advertising campaign, and I hope that it inspires a similar efforts from other retailers.

Happy Thanksgiving!

Adrian


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